Privacy Policy

Privacy Notice

Your privacy is important to us. This privacy statement explains the personal data we process, how we process it, and for what reasons.

The Department of Tourism and Commerce Marketing
The Department of Tourism and Commerce Marketing (“ DTCM ”) is an entity established pursuant to Law No. 1 of 1997 and having its principal address at P.O. Box 594, Dubai, United Arab Emirates.
DTCM is the principal authority for the planning, supervision, development and marketing of tourism in Dubai. We also market and promote Dubai’s commerce sector and are responsible for the licensing and classification of all tourism services, including hotels establishments, tour operators, travel agents and all other tourism services. You can find out more about us at: .

DTCM and its affiliates, including, but not limited to, Dubai Festivals and Retail Establishment, Dubai Corporation for Tourism and Commerce Marketing, Dubai Business Events and Dubai Calendar (collectively, “ Dubai Tourism ”, “ We”, “ we”, “ our” or “ us”) are committed to providing excellent service to all customers, including respecting their concerns about privacy and taking the relevant measures to safeguard their personal data in accordance with applicable data protection legislation. We have provided this Privacy Notice to help you, the user, understand how we collect, use and protect your information when you visit and use any of Dubai Tourism’s websites (including, without limitation, ) and any microsites and tools contained therein (our “ Websites ”), mobile applications (including, without limitation, the Visit Dubai and Dubai Calendar mobile applications) and any tools contained therein (our “ Mobile Applications ”), social media pages, and other technological platforms in whatever form (together referred to as our “ Platforms ”), and how that information will be treated. Please read the following carefully to understand our views and practices regarding your information and how we will treat it.

Our Contact Details
Your privacy matters to us so if you have any questions please contact us at .

This Privacy Notice
This Privacy Notice should be read together with our terms of use  and any other documents referred to in it.
Please note that we will ask for your consent before using information for a purpose other than those that are set out in this Privacy Notice.

This Privacy Notice uses the following key terms:

  • Browser web storage: enables websites to store data in a browser on a device. When used in "local storage" mode, it enables data to be stored across sessions (for example, so that the data are retrievable even after the browser has been closed and reopened). One technology that facilitates web storage is HTML 5.
  • Non-personally identifiable information:  information that is recorded about users so that it no longer reflects or references an individually identifiable user.
  • Personal data: any information which you provide to us which directly or indirectly personally identifies you, such as your name, email address, billing information, credit card information, or other data which can be reasonably linked to such information by Dubai Tourism, such as information we associate with any accounts you may hold with Dubai Tourism.
  • Sensitive personal data: special categories of personal data, specifically, information about your race, ethnic origin, political opinions, religious beliefs, health and genetics, biometrics (where used for ID purposes), and criminal convictions.